About Us

I started “Be Right-Minded™” for the purpose of helping myself focus. It is a reminder to live the life you want to live, which requires thinking about and focusing on the things that bring you joy. Joy can’t come at the expense of someone else and joy isn’t found through comparison, where one feels joyful because someone else has it worse-off than them.

To “Be Right-Minded™” also means recognizing when you’re off-track and correcting yourself. Being off-track means you’re focusing on something you don’t want – such as engaging in mental arguments, worrisome imaginings or when you get triggered and find yourself feeling upset. When you are right-minded, you are not conflicted or experiencing conflict – you feel sure and peaceful. Having a peaceful mind allows you to experience joy and express love. Being right-minded is living the life you want and the one you deserve to give yourself.

To have the life you want, you need to focus on things that bring you joy. The saying “you reap what you sow” bears testimony to this idea and doesn’t have to be taken in a negative sense. If you focus on what you want, you will reap the benefits of sowing those thoughts, which is a life of joy.

Why clothing and accessories? Because what people wear is an outward expression of their identity. It seems like our society encourages us to be divided and fight amongst ourselves. It is my hope that the products offered here take us in a different direction, one where we recognize others as part of our world. If nothing else, it is my hope that these products will open people up to engage in conversation.

What about these weird drawings?

The artwork you see is meant to draw you in and be explored. Sure, you can quickly glance at them and move on, but the there is a sense of mystery and unseen geometry that comes when you focus on them and they are intended to help you reset your mind. Take a look and determine for yourself what each one means to you.

The goal of “Be Right-Minded™” is to act as a reminder to focus on what you want. The intent is not to change other people but to change yourself and put your attention on what will bring you joy. In that sense, the mission is to help you remember to live the life you want.

Daniel Reuter/ Owner